Service Quality Measurements: A Review - HRMARS.
Therefore, this research focused on the measurement of customer satisfaction through delivery of service quality in the banking sect or in Malaysia. A quantitative research was used to study the relationship between service quality dimensions and customer satisfaction. Assurance has positive relationship but it has no significant effect on customer satisfaction. Reliability has negative.
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Published by American Research Institute for Policy Development A Review on Dimensions of Service Quality Models Emel Kursunluoglu Yarimoglu1 Abstract The techniques of measuring service quality and service quality dimensions have become a major area in marketing literature during the past few decades. Since the increasing importance of services, scholars and practitioners have been operating.
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